Loblaw Extra Helping Campaign
Thank you to Loblaw and everyone who supported the Loblaw Extra Helping Spring and Holiday Food Drive campaigns in 2012. In 2009, Loblaw launched one of the largest ever national retail food drives in Canada. This semi-annual Extra Helping Food Drive raises food and funds for national, provincial, and local food bank programs. To date, the program has raised over $5.6 million dollars and over 6.3 million pounds of food for food banks across the country. The 2013 Loblaw Extra Helping Spring Food Drive campaign will take place across Canada from April 19 – May 9.